The site includes the first rich internet application for any government site of latin america, a system that allows researchers to pick indicators and craft statistical reports as they wish. The new solution, with over 10 thousand webpages, includes all of the circulars and bulletins issued by the institution in the past 62 years.

Among the many implemented systems are: a reclamation tracking system for user of financial services, an interactive financial entity browser, tag-based navigation, web 2.0 collaboration features, intelligent search engine,  RSS channels, mail list subscription services, a new document visualization services.

Information Providers is glad to have developed such an important solution for  the Superintendence of Banks and will continue to provide great solutions and services for the Dominican government.

You can contact us or request a presentation to sample a list of clients in your country and industry.

Here at ip, we’ve embraced Web 2.0 as the only viable comunications mean in this new century. First, people want a free Web, with no strings attached. Second they want interactive content, and third, they prefer content delivered to them by viral means. This means trust, this means a stronger relation and a more knowledgeable client.

At the end of the day, after 10 Youtube videos, two facebook pages, 20 delicious bookmarks, one blog and one twitter feed you’ll have a MiniNet. Or a network of 30 minisites, that will drive 10 times the people to your Web site. No wonder Burger King has ONE Web site and TWENTY Web 2.0 sites.

That is content recommended by a friend or associate.

You don’t want that, you want to measure audience, market and potential clients as well as serial clients. Until you do that, you are just crunching numbers. To measure an audience you need to measre the market. Maybe you can do that with keyword analysis tools and a couple of surveys.

Then you use yor analytics software and extrapolate the amount of visitors for your keywords to your constant user base. If you have no constant user base, you simply have no site. Sorry. Just reassess the market and create a formula that delivers results and adds value to the client life.

After you have your measurements, design for your audience. Not for the casual shopper, not for the off target market, but rather for your key and constant clients. The “serial healers” of your business. And then grow that user base, you’ll see that this approach is guaranteed to increase visits over the long term.

A lot of thought must go into your landing pages, both from a search engine perspective and from a customer perspective.

Search Engine perspective:

This is covered in Search Engines 101 Paid Vs Natural Search so I am not going to go into detail here.

Customer Focused Landing Pages:

Your landing page has to do one thing, answer the questions that the searcher had in mind when he typed in his keywords. The searcher type in his search terms because he has a problem, needs a solution or is in some kind of “pain”. You have about two seconds to convince him that you understand what he is going through and what he needs. The last thing a searcher wants to see is that you can jump higher, run faster and do it better than the competition. He just doesn’t care (yet). Besides, most of the websites that he already visited probably stated that they do that. The challenge is to show the searcher that you have the answers to his needs. How do we do that?

1. Think of as many questions as you can that might be on the mind of a visitor to that specific landing page.

2. Choose one of the questions to be the title of that specific landing page. Use the other questions as sub points or topics in the outline of the page.

3. The content underneath each heading will be a description of the problem. It is very important that when you describe the problem you do it from your client’s perspective.

4. After describing two or three scenarios that your client may fall into closeout with the paragraph that describes your qualifications for dealing with the above scenarios. This is where you put in how me years of experience, the combined experience of your team or your experience in the marketplace.

5. The last thing is to have a call to action. The idea is that if your client falls into one of the scenarios described it would be natural for them to do the call for action to get help with their problem.

For example, if someone is doing a search on long-term care insurance they may only have a general idea of what you’re looking for. When they come to a landing page that has a question like “what happens to your nest egg if you suffer an illness or an injury that requires long-term care?” Then in the description of the problem they read that one year of long-term care can cost between $90,000 and $130,000 and as a result of this high costs it will either force you into bankruptcy or dependency on your children or family to take care of you. (Not a pretty picture.) After you add your qualifications, whatever they are, you put in your call to action. It could be something like “for a free quote and help in understanding what your options are fill out form below and one of our experts will contact you within the next 48 hours”.

So the question remains, are your landing pages flypaper or trampolines? Customer focused landing pages are worth the time and energy to produce. If you are not sure give us a call and we will do a free evaluation of your site. This will help determine whether or not changes or in order.